Hot! Business & The Web Presentation

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Thank you to all of those that participated in my “Business & The Web” presentation, hosted by the FGCU Alumni foundation. We had a great showing, with many participants, questions, and hopefully those of you that attended/listened/watched learned a lot about growing your business on the web. This blog post is a recap of what was discussed, with links to all of the services mentioned, as well as downloads relating to the presentation.

Miss The Presentation?

If you missed the presentation, FGCU has graciously provided the entire webinar for viewing:

Download Webinar

Download PDF Presentation

Free Copy of My New Book

For a limited time I’ll be keeping the signup form up and open over at Business Web Design Guide for those that participated in the webinar, or those that would like to download it here. Everyone that signs up will receive a free PDF copy of the book when it is released.

Free Business Web Design Guide Book

The Presentation: As some of you know we did have some technical difficulties during the presentation. So I thought I would post all of the most important information on the presentation, with links and brief explanations here for everyone’s review. Hopefully you learned the basics of marketing your business in the 21st century (be thinking about the Internet!).

And as a reminder (I mentioned this during the presentation) – this is a great example of copy/pasting the materials I’ve been assembling over the last couple of months for the presentation – and re-purposing for marketing as well as ease-of-use/relationship building materials.


The webinar focused heavily on the topic of keywords, what they are, how they affect your business, etc. and how to use them to evaluate your business, potential business, or even to DISCOVER new businesses. Two important tools in keyword evaluation are:

  1. Google AdWords Keyword Tool
  2. Google Insights Tool (not officially mentioned in presentation)

Both are excellent tools at evaluating market size, competition, and help you come up with other popular keywords/combination of words.

Domain Names

As an example of one of the principals I tried to communicate (that by keeping search engines and your website in mind while you’re answering questions pertaining to your business) I’ve authored a separate post (I had hoped to direct all visitors during the presentation here as the example) – regarding my Top 10 Tips for Purchasing a Domain Name.

10 Tips for Buying a Domain Name

Notice I’m not just providing to you once, I’m not just sending it via email – I’m posting it live on the website for you to read, reference (come back to in the future) as well as provide a helpful guide for anyone in the future AND bring in traffic (I researched keywords when producing the actual content).

So hopefully not only will you learn about how to select a domain name, but also it illustrates of killing many birds with one stone – using the web (because I hate birds).

AND – if you’re just looking to purchase a domain name (unsure whether you’d like to build a full website yet) we recommend using GoDaddy – the process of purchase is fairly simple (just ignore everything they try to upsell you). In the future changing the settings to work with one of the services below is simple.

Building Your Website

There are a ton of great free or lost cost services out there for building your website. The average small business will probably find development at a web design shop too expensive (and I’d prefer if you have a small budget – IE less than $5000 – $10,000) to simply build your site in one of these tools and save that money for Internet marketing.

  • Squarespace – our top recommended tool. Sophisticated and robust, SquareSpace can connect to social accounts, can easily integrate Google Analytics (but has its own tool for measuring performance) all around a fantastic solution to developing a small or medium business website.
  • Weebly – Not mentioned, but another great service, a little less robust than squarespace, but easy.
  • – Great place to freely develop a personal blog or website.
  • (personal) – An insanely simple, and inexpensive (mostly free, but with paid upgrades) service for building a personal resume/landing page for your name.

Marketing Your Website

Search Engine Optimization – the process of structuring your site so that it comes up high in search engines. For the purpose of this basic presentation the most important things you need to consider are:

  1. Code – How your site is built (the above services work well)
  2. Content – The more you have, and the more you update/add – the better.
  3. Links – Get people to “link” back to you.

Pay Per Click Marketing – Probably the most powerful, scalable, and instantaneous marketing the world has ever known. We’ve been offered a number of free coupons from Google.

Free $2000 in Google AdWords Coupons

Social Media – When it comes to the most effective and valuable forms of marketing on the web – be cautious with Social Media. It works for some, fails for many – as it’s conventional marketing (distraction marketing) applied to the web. Just monitor your investment (time/money) and your return (savings in time and revenue) and then make a decision based on those results

If you have any questions please feel free to leave a comment and we’ll answer and address anything your heart desires.



Zach Katkin

Zach is the owner of a number of small businesses including Atilus. He has used many of the small business tools and tips featured on this site in order to help his company. Zach – who general doesn’t like speaking about himself in 3rd person – wants to help you – that’s right, now I’m talking to you – make your small business the best it can be using the Interweb.

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