Hot! Effective Project Management: Creating a Communication and Stakeholder Engagement Strategy

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Project Management CommunicationCommunication within a project is seen as one of the key activities in ensuring a successful outcome and this means ensuring that all of your stakeholders get the right information at the right time and that those who hold responsibility for getting that information out there, know what they are doing and when!

Within a project, the communication and stakeholder engagement strategy:

  • sets out communications and stakeholder engagement objectives.
  • identifies and prioritises stakeholders and proposes activities.
  • success criteria and the budget and resources needed for successful delivery.

The strategy will inform all of the communication and engagement activities and, as such, it should be created very early on in the project’s lifecycle. Of course, the scale and complexity of the strategy will be dependent on the nature and size of the project in question.

The communications and stakeholder strategy should be considered to be a ‘living’ document and subject to continual change as the project progresses, being reviewed and revised as the project evolves, as the project objectives are met and on the basis of ongoing stakeholder feedback and other insight that is forthcoming. It can be helpful if you can think ahead of time what the key points for review of the strategy will be.

Your communication strategy should also be backed up with a tactical plan that defines clearly the tasks that will carried out, when, and who will do them. Typically, the plan takes the format of a table and can be a standalone document in itself or, indeed, can be part of the wider project plan.

Currently available project management applications can help project managers organize their project plans and other related project information and documents., so you can keep products like your communications and stakeholder strategy in a central location that is accessible by the whole team.

These applications, such as, Wrike, 5pm and Central Desktop, are available online over the internet, with users subscribing on, typically, a monthly basis.  This means organizations only pay for the applications when they need them.  Most have tiered options so you can pay less if you are a smaller company with fewer users, so there is something in this world of online project management tools to suit most budgets.

For more information on how the current online project management tools can help you to improve your project communications, please see:

5pmweb.com

Centraldesktop.com

Wrike.com

Author

Jan Birley

Jan holds a PhD in computing and started out in software development and IT training. She built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specializes in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100′s of articles on project-management related topics.

8 Comments

  1. Jan holds a PhD in computing and started out in software development and IT training. She built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specializes in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100′s of articles on project-management related topics.

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