Hot! Free Online Project Management with Basecamp

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basecampWith the introduction of 10Mb of storage space to its forever free account, Basecamp now makes real project management possible at no cost to the user.  Basecamp, from 37signals, now serves over 3 million customers and has established itself as one of the market leaders of collaborative project management software, serving both small and large businesses alike remaining the simplest and fastest service available in this space.

Previously, the free account offered by Basecamp didn’t stack up against other competitors. Without online storage, it was difficult for users to get the real benefit of Basecamp as online collaborative software. With competitors, such as, Huddle and Central Desktop, offering limited storage, the attraction for users seeking a free option to get them started in this space was to go elsewhere.  With this in mind, Basecamp was potentially losing a huge sector of clients who will start with a free account and as their reliance on the application grows may well upgrade to one of the subscription accounts. Having recognized this, Basecamp introduced a perfectly acceptable amount of storage to attract that basecamp register freecustomer-base back to its front door!

Getting started with Basecamp’s freeby option isn’t obvious though and is easy to miss on their website. The free 30-day trials for the paid plans dominate the pricing page, while the basic and free plans are footnotes at the bottom. It is a fine line between encouraging users to sign-up to paid plans and putting them off without appropriate free offers to get them going. Although the new storage facility is particularly attractive to entice new users, if they can’t find it quickly and easily on the site, again, they will go elsewhere. Intelligent users of these sophisticated hosted solutions want to make their own informed choices and to do that, the information they need should be presented in an easy to digest and accessible way.  The likelihood is that most business users that use the forever free account in earnest will, at some point, upgrade to a paid account as the real benefits of using Basecamp are realized.

Author

Jan Birley

Jan holds a PhD in computing and started out in software development and IT training. She built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specializes in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100′s of articles on project-management related topics.

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