Highrise Links to LinkedIn

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October saw the introduction of LinkedIn profiles within Highrise, the 37signals application that lets its users manage its contacts and customer relationships.  This new functionality now allows users to add URLs for LinkedIn to their contacts so they can see the corresponding profiles directly within Highrise.  This new feature has come about from a significant number of customer requests and is a very welcome addition to Highrise.

LinkedIn is the increasingly popular social media site for professionals.  Founded in 2002, LinkedIn is considered to be the world’s largest professional site with in excess of 120 million members across 200 different countries.

Adding a LinkedIn profile is quick and easy.  Simply navigate to the contact, who’s profile you want to add, click ‘Edit’, which appears in the top right corner of the screen.  At this point, scroll down to ‘Social media’ and type or paste in the contact’s LinkedIn URL.  Save the changes, and that’s job done!

This feature only works if the Highrise user has a LinkedIn account as the application uses this LinkedIn account to capture the latest profile information every time you access one of your Highrise contacts.

Some early feedback from customers suggests that this will be particularly useful in a number of areas:

• Sales and marketing: with access to the specialities and education from LinkedIn profiles, this gives valuable information for building relationships with clients.
• Recruitment: access to candidates LinkedIn profiles gives recruiters an insight into an individual’s background and experience to supplement CVs and other application information.

Feedback also suggests that further improvements could be made around the searching for the LinkedIn profiles to include in Highrise. Where organizations have hundreds or even thousands of contacts, it is an arduous task to manually link the profiles and is one that many Highrise users are not willing to undertake. Some automation around the searching and linking of profiles would be well received in the future.

As a product, Highrise is available over the internet on a monthly subscription, starting at $24 per month, rising through $49 to $99, with increasing numbers of users, storage space and ‘deals’.   All of the plans include a free 30 day trial, with no ongoing obligation to take a paid subscription.  One of the 37signals suite of applications, Highrise integrates with the project management application, Basecamp, to provide a complete solution.

For more information on Highrise, please visit: http://highrisehq.com/

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