Hot! LinkedIn for Business: How to Use LinkedIn

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What is LinkedIn?

LinkedIn is a relatively new platform for social media networking. Think of it as the Facebook for professionals (without the inundation of Farmville and other game requests).  This site is used to “link” these professionals across all areas of business and all industries. Whether you are looking to market yourself as a new college graduate or as a CEO of a multi-million dollar firm, LinkedIn is the way to go when it comes to building a reputable online presence in the “world of professionals.”

Should you be on LinkedIn? Absolutely!

If you’re not on LinkedIn, you should be. Here’s why:

  1. Upload your resume directly – you can find employers and employers can find you.
  2. Build brand awareness – whether it’s your own personal brand or your company’s brand.
  3. Communicate directly with your customers.
  4. Network with people that are relevant to you, your company, and your profession.

Networking is one of the most beneficial services provided by LinkedIn. To begin networking, you can start with what you already have – an extensive list of past/present contacts from your email.  By linking your email contacts with your LinkedIn account, you can find people that are already on LinkedIn and add them to your “connections”.  Doing so is very simple.

How-To: LinkedIn Email Contact Import

On the top left of your LinkedIn homepage, you will see a menu like this:

Click on Contacts. That will then take you to the following page. The default tab will be Connections, but what you need is the Imported Contacts tab.

You will then click on Add contacts to your contact list. After clicking this, make sure that LinkedIn is using the email you’d like to import your contacts from. Click Continue. It will look something like this:

You will likely find that some people from your email contacts are already using LinkedIn. If these are people that you would to connect with on LinkedIn, click on Add Connections. Once that has been completed, invitations will be sent for those people to connect with you on LinkedIn. You will also be given the option to invite those that are not registered with LinkedIn to join.

All in all, LinkedIn is an extremely powerful tool for companies, employees, employers, and everyone in between. Think of it as a huge conference with every person that you’ve ever done business with in one room – along with everyone they’ve done business with and so on. The connections are endless!


Kristen Bachmeier

Kristen is a graduate of Florida Gulf Coast University and holds a BS in Marketing with a minor in Advertising. Kristen started as an intern for Atilus and spent two months getting caught up in all things tech. When not immersing herself in blogging and social media marketing, she likes to spend her time drinking coffee, kayaking, shopping, and going to theme parks (preferably Disney).


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