Hot! Top 10 Domain Purchasing Tips

  • Sharebar

Thinking about starting a business? Own a business and want to build a website, but confused by the process of building a website and purchasing a domain? Use these 10 simple steps to determine what domain to purchase:

  1. It Plays a Role in Marketing– Remember that your domain name is an important part of your website’s marketing. Search engines are literally looking at the characters or words within your domain to understand what it is about. You’re going to try to stuff as many keywords, in an appropriate order and manner – as possible in your domain (provided that the other 9 tips are abided by). 
  2. Use Your Keywords in Your Domain– More specifically on the above you should literally use the keyword in the domain. In our example situation we sell pizza in bonita. So those two words should (preferably) be in the domain. If someone searches “pizza bonita” or vice-versa our website needs to show up. 
  3. Keep it Short & Simple (KISS) – Less than 13 characters. The shorter the better, although in some cases slightly longer is acceptable, but it still needs to be simple. 
  4. Make it Easy to Pronounce/Spell– Our old business name was “unique id web design” that was a mouthful to say on the phone “What…?! What is cretique? How do you spell that?” Avoid these issues by making it as SIMPLE AND EASY TO SPELL AS POSSIBLE – I’m always astounded how clients, friends, and even family misspell business and web addresses so consistently. 
  5. Always Go For “.com”– Dot com is synonymous with websites – *.net, *.info, and others are all great from a web marketing perspective, but to end users – they’re not as easy to remember. 
  6. Stay Away From Hyphens – Do-You-Think-This-Is-Easy-To-Read? Do you think it’s easy to tell clients or business associates? Everytime you say “dash” or “hypen” you’re adding extra, needless words to a very simple sentence. Do not select hyphenated domains for your main website period!
  7. Err on the Side of Your Brand – Ignoring many of the above rules, erring on the side of your brand is at the bottom as – any web address can be branded to any market, and achieve search engine excellence. If there’s not a nice, meaningful keyword match domain available, I always recommend erring on the site of your brand. For example, in our situation “” would be acceptable. 
  8. Watch for Competitors– Make sure your domain doesn’t too closely match a competitor. This can get confusing and you could leak traffic to them. 
  9. Buy Many Years– Once you’ve selected your domain, buy it for as many years as possible (and you can afford). It doesn’t make a difference in terms of marketing, as opposed to popular opinion, but it does allow you get a bulk discount AND you won’t have to worry about re-registration (and potential site outages) for many years. 
  10. Stay Away From Repeating Letters – When two or more words are in your domain, make sure that one doesn’t end with the same letter that another begins. Here’s an example – notice the two S’s? It’s very hard to type in and can get confusing for end users. 


Zach Katkin

Zach is the owner of a number of small businesses including Atilus. He has used many of the small business tools and tips featured on this site in order to help his company. Zach – who general doesn’t like speaking about himself in 3rd person – wants to help you – that’s right, now I’m talking to you – make your small business the best it can be using the Interweb.


  1. I simply thought i would thank you very much yet again.Dealership what I might well have achieved without any hints and tips documented by you over my field.It became a real troublesome problems in my view,nevertheless witnessing an innovative new skilled strategy you dealth with this challenge forced me to jump with gladness.I’m just thankful for any assistance rrn addition to sincerely hope you realize how much an amazing job your undertaking instructing many people thru your websites.Individuals you’ve never stumble upon we.

  2. I just want to tell you that we’re beginner to weblog and honestly enjoyed you’re blog.Most certainly I’m quite likely going to bookmark your web site .You absolutely do have amazing articles and reviews.Cheers for revealing to us your web-site.

  3. Sorry, I not speak good english.I have to voice my gratitude for your kindness in support of those who need help on this particular issue. Your special commitment to getting the solution all-around was amazingly powerful and has all the time enabled associates just like me to arrive at their ambitions. Your own invaluable useful information means this much a person like me and extremely more to my office colleagues. Thanks a ton; from each one of us.

  4. You can find few symptoms which can be noticed for
    the condition or the simplex virus itself.

  5. Were you wearing shoes that prevented you from conviction. The time after driving:
    usually between 45 minutes to discuss your case? 20% or above have failed the field search engine results page test.
    Money: Expect your DUI attorney, you can fight
    the charges against you. Unfortunately, in some cases where there was a
    qualified Tampa DUI attorney will help him or her that the use of notebook
    when compared with another?

  6. Sorry for my English.hello there and thank you for your info – I have certainly picked up anything new from right here. I did however expertise some technical issues using this website, as I experienced to reload the website lots of times previous to I could get it to load correctly. I had been wondering if your web hosting is OK? Not that I’m complaining, but sluggish loading instances times will very frequently affect your placement in google and could damage your high quality score if advertising and marketing with AdWords. Well I’m adding this RSS to my e-mail and could look out for much more of your respective fascinating content. Ensure that you update this again very soon..

  7. I sorry for my English.I have been absent for some time, but now I remember why I used to love this site. Thanks , I will try and check back more frequently. How frequently you update your site?

  8. I sorry not speak good English.Just wish to say your article is as amazing. The clearness in your post is simply excellent and i could assume you are an expert on this subject. Fine with your permission let me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please continue the gratifying work.

  9. Can I simply just say what a comfort to find an individual who really knows what they are discussing on the net. You certainly understand how to bring an issue to light and make it important. More people ought to check this out and understand this side of the story. I was surprised you’re not more popular given that you surely have the gift.

Leave a Reply

Your email address will not be published. Required fields are marked *