How to Know What Your Visitors Actually Think About Your Website
We all know that having a website is kind of a “give-in” when it comes to doing business today. If your company doesn’t have a website, you might not even exist in some people’s minds. A ridiculous amount of local products and services are located and purchased through search engines, and if you don’t have a website, you may be missing out.
Bottom line: having a website is important, but having a GOOD website is critical.
You’re probably wondering what we mean when we say a “good website.” What defines a good website? How do you know if your website is good for your target market? A good website is one that intrigues your users and makes them want to choose YOU to solve their problem or satisfy their needs. Whether you want them to purchase a product, fill out a contact form, or call for a quote, having a good website can help them along.
Unfortunately, you can’t be at the side of your website users nagging them and asking incessantly why they chose to leave your homepage – they’re in their own homes, at their own computers, on their own time. How will you ever know?
Say hello to UserTesting.
Our Experience With UserTesting
The team of website developers at Atilus recently completed some usability testing with UserTesting to gain a little bit of insight as far as interaction with a website for a client, Newton Distributing. At first, I was a little apprehensive about having a sample audience review the site since I didn’t know what to expect. Would I be listening to someone simply rambling on about what they hated about the site? I’m not interested in listening to what colors people don’t like or whether they think the site loads too slow – I want to know what needs to be improved to keep users around.
I was pleasantly surprised to find that UserTesting is a form of usability testing that shows REAL people using the website in REAL time. The way UserTesting works is that each “test subject” evaluates the website and talks into a microphone speaking their thoughts and opinions. Test subjects are random (or you can use your own customers), and are in their natural environment (kind of makes it sound like a zoo, right?). Along with that, you can design a test and ask a series of questions. Choose from a UserTesting template or design them yourself. Here are a few examples:
- Locate this product. How easy was it to find it? What do you think could be improved?
- What strikes you about the homepage?
- What do you think this company is about?
- Go through the order process. What, if anything, do you think could be improved?
For our testing of Newton Distributing’s site, we asked a series of similar questions. We had a total of 5 different tests and videos, and it was surprising to see that both the positive and negative comments stated in a majority of the videos. We gathered a few of these conclusions:
- Each user could immediately identify what Newton Distributing was about (commercial restroom supplier).
- Each user was impressed with the easy navigation of the site.
- A majority of the users stated the website looked “professional” and “clean” and would choose Newton Distributing over a competitor based solely on their impression of the website.
- A majority of the users liked the color scheme chosen for the website.
From watching the videos and doing an analysis on each, we were able to give Newton Distributing a summary of what users like and what needs to be improved. Also, each test is saved in a video, so we forwarded them onto Newton Distributing for them to further analyze as they saw fit.
Have you used UserTesting before? Leave questions and comments in the box below!