About | Zincubate


The Zincubate Mission

Helping businesses learn and implement technology to grow, market, and run better.

Our mission is to provide a comprehensive resource for small businesses to run as efficiently as possible using the web, web apps, phone apps – technology! What does that mean? This site is for small business owner, entrepreneurs, marketing managers, IT professionals, or anyone interested in excelling in their current positioning through the use of technology. We’ll provide tips, reviews, articles, and how-tos on technology that can make your life easier and allow you to get more done with less.

How We Review

By the seat of our pants. Seriously. We feel our readers have come to enjoy our zany writing style and we will always stay true to providing an unbiased opinion on the software and services we check out. It has been my personal job over the last 10 years, to manage people, coordinate sales & projects, and get results (for our clients and our business). This is the light in which I review every product or service on Zincubate – and every other author is guided by these principals as well.

How Zincubate Makes Money

One of the big ways this website makes money is through affiliate marketing. If you’re unfamiliar with affiliate marketing essentially it is referral marketing. If you come to this website and then purchase one of the products/services via the link we provide we may receive credit and a commission. In the spirit of full disclosure we will be adding and joining affiliate programs whenever possible. But, we do NOT base any of our reviews on our compensation.

Authors & Team

Zach Katkin – Zach Katkin, the owner of a number of small businesses, has used many of the small business tools and tips featured on this site in order to help his company. Zach – who general doesn’t like speaking about himself in 3rd person – wants to help you – that’s right now I’m talking to you – make your small business the best it can be using the Interweb.

Monique Olivera Monique Olivera  – Monique holds the team together with cat-like front-end developer moves and uncanny style and technique. A native of San Paolo, Brazil, she spends her spare time reading and traveling. She loves Thai food and the all things web. She combines technology with left-brain creativity. Look for more posts from her about technology, communication, and business development.

Matt VisaggioMatt Visaggio – Matt is a go-getter and night-owl. Married with a little girl, he enjoys spending time with his family and sleeping in (or at least remembering what it was like….) He is an avid reader and spends his time pouring over technology trends and marketing solutions for small business. He is a geek at heart and lives to learn and teach.


Harry Casimir Harry Casimir – Harry is co-founder of Atilus and President and CEO of Dixivox, an international VAS (Value Added Service) telecommunication company. Harry is a programmer by trade and enjoys watching NBA basketball games and spending time with his family. In his spare time… who are we kidding here… with two young kids at home, he has none!

Kristen Bachmeier – Kristen is a recent graduate of Florida Gulf Coast University and holds a BS in Marketing with a minor in Advertising.  Kristen started as an intern for Atilus and spent two months getting caught up in all things tech. When not immersing herself in blogging and social media marketing, she likes to spend her time drinking coffee, kayaking, shopping, and going to theme parks (preferably Disney).

Greg KatkinGreg Katkin – In the 30’s a pack of wolves found him – Greg Katkin – an abandoned baby boy. At first he had blue eyes, but they changed all that. Those wolves raised him good, raised him right. Learn-ed him. Showed him how to write those wolves did. Greg, an expert in small business development writes for Zincubate as well as manages another local small business.

Jan BirleyJan Birley – Jan Birley holds a PhD in computing and, having started out in software development and IT training, has built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specialises in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100’s of articles on project-management related topics.

Ross Simmonds – Ross is a digital marketing strategist and entrepreneur with a passion for technology and disruption. He keeps his finger on the pulse of all things related to technology and social media, as it’s truly his passion. His startup Dreamr.ca is a marketplace striving to connect young professionals around the globe with unique social experiences.

Jessica Hill – Jessica is the slightly-unbalanced blogger of Mad in Crafts. She used to spend her days teaching Shakespeare and Longfellow to high school students, trying desperately to make the classics modern for her students… or at least to keep them awake for the 45 minute class period.  Now, she teaches readers how to combine classic style with modern trends in decorating, DIY, cooking, writing, and more! On Mad in Crafts, Jessica exercises her creativity by writing craft tutorials – and she exercises her inner schoolmarm through her Mad Writing Skills series. This series tackles writing issues faced by bloggers, especially craft bloggers, and suggests specific, practical strategies for dealing with those challenges.

Anthony Chatfield – “Anthony is a content marketer, author, website developer and the owner of Great Leap Studios, a content-based SEO firm based in Staten Island, NY. You can read about Anthony on his personal blog at AnthonyChatfield.com or GreatLeapStudios.com

Sameer Singh – Sameer is an expert M&A/Business Strategy Professional and Analyst tracking the Mobile Industry. You can find Sameer at Tech-Thoughts.net.