Digital media offers group bankers a platform for advocacy, and ICBA’s Digital Advocacy Primer particulars how one can put it to work.
How can a group banker greatest join with a member of Congress? With the rising variety of digital choices—whether or not it’s electronic mail, social media or video calling—group bankers can bridge the hole and advocate for the business’s greatest pursuits, whether or not that’s cannabis-related enterprise financing, small and rural enterprise credit score, or credit score unions’ unfair benefit.
of constituents stated that their consultant and/or senator makes use of Fb extra because the pandemic.
After COVID modified how all of us do enterprise, senators and representatives have expanded their presence throughout expertise by livestreaming on social media, posting Q&As and working electronic mail or telephone campaigns. In line with a 2020 Congressional Administration Basis report, constituents reported their consultant and/or senator used on-line platforms both “extra” or “considerably extra” because the pandemic started.
So, how are you going to reap the benefits of this strengthened media connection?
Lay out a plan
ICBA’s Digital Advocacy Primer explains how group bankers can use digital choices to take grassroots motion for the advantage of the business. With these social and digital platforms, you will have new factors of contact to your consultant.
Earlier than making contact along with your consultant, first ask your self why. What’s your finish objective? Are you attempting to lift consciousness a few sure coverage or invoice affecting group banks? Are you attempting to stop it from being handed?
After getting that objective in thoughts, schedule a digital assembly. Discover the consultant’s or senator’s scheduling course of on their official web site and observe each step.
Your assembly request ought to cowl:
- Your plan (both a tour or a assembly)
- The topic of the assembly and the precise matter you’re discussing
- The members (together with zip codes)
- Background data concerning the topic (experiences, one-pagers, and so forth.)
After making the request, name the member’s workplace to debate and finalize the size of the assembly and any software program preferences (akin to what digital platform you’ll use for the assembly). Wait every week for a response after which observe up if mandatory by telephone, Fb message and/or Twitter direct message. When you hear a response, thank them and notify any financial institution workers who will likely be concerned.
Be thorough about preparation
Earlier than the assembly, research up in your Congress member by wanting by means of web sites, newsletters, information alerts and social media. Ensure different assembly members out of your financial institution do the identical. You possibly can even rehearse amongst yourselves to make sure the assembly is concise, informative and private.
It’s additionally essential to check out the assembly’s technical parts, together with the software program platform (Zoom, Microsoft Groups, GoTo Assembly, and so forth.), lighting and sound. Chances are you’ll need to put money into an exterior gentle and/or microphone. Having a high-quality setup will assure that your message will get throughout and will make it easier to stand out from the gang.
Earlier than the assembly, take quarter-hour to work out any of those technical kinks and supply everybody with a backup plan if the software program fails (akin to utilizing a telephone line).
Whenever you be a part of the scheduled assembly, thank your member of Congress utilizing their correct title. Give them the what, why and the way:
- What would you like them to do? (Solely cowl one or two points)
- Why is that this essential to you?
- How will this have an effect on the native space, district and voters?
- Present a transparent, direct and achievable request
Monitor your assembly’s runtime. Hold it concise, however don’t overlook to depart time for questions. Afterwards, draft your follow-up and thank-you emails (see the ICBA template on our web site).
As an knowledgeable locally banking business, be certain you utilize a tone that represents that.
Two days after the assembly, give your self half-hour to finish the follow-up. Solely 8% of constituents observe up in a well timed, useful means, in response to Hill workers. By following up, you reinforce the significance of the subject.
When you efficiently meet and discuss along with your Congress member, use these strategies to maintain up with their present occasions and updates:
- Arrange Google information alerts
- Go to your officers’ web sites and join their newsletters
- Observe them on social media (Fb, Twitter, Instagram, and so forth.)
- Attend digital city halls
ICBA desires to listen to about your advocacy efforts, too, and may help assist you. Electronic mail John Coleman, ICBA’s director of advocacy, at john.coleman@ICBA.org concerning your conferences with Congress.
ICBA motion sources
Discover out extra about ICBA advocacy alternatives and efforts
- Questioning about ICBA’s newest stances on banking coverage, issues and points? Go to icba.org/advocacy to study current payments and for extra data on what it takes to do efficient advocacy work.
- For an in-person advocacy expertise, keep tuned for extra data on the 2023 ICBA Capital Summit this April.