What is Cloud Storage | Zincubate

Hot! What is Cloud Storage

Egnyte is an exciting company and product, and it’s one we use here at Zincubate/Atilus. We have plans to provide full reviews for Egnyte in the future. Egnyte is simply “business cloud storage” or “enterprise cloud storage.” But, this preliminary article will start with a few basics namely – what is “the Cloud” and what is “Cloud Storage?”

What is “The Cloud?”

As a small business you’ve probably heard this phrase a lot lately. It’s actually a very old concept, in some ways as old as computers/networks themselves. For the purposes of this review, and for your own understanding “the Cloud” refers to where the actual stuff you’re storing (in this case your business’ files) and how it’s being stored.

The Cloud is a combination of any number of servers and networks, all connected, on the web. You are not storing your files locally – on your computer, or on a sever in your office – you’re storing it on a services (Egnyte) servers. As your needs for file storage increase – scaling is a simple matter – the service simply opens up more space to you.

What is Cloud Storage?

Cloud storage means storing your files on a server that is not in your office – a server that can be accessed from anywhere in the world (depending on how you set things up).

Why Cloud Storage?

This is my favorite part – in part Zincubate was set up because of this change in particular in computing. Cloud computing/SAAS (software as a service) is revolutionizing our ability as business owners to maximize every dollar, allowing us to do more – with less. Previously to setup a server in your office, it would cost thousands (if not tens of thousands) to setup (and make sure it was backed up!).

You’d need a computer (ideally an actual server meant to handle multiple requests/constant uptime), a server operating system, a network, and then of course storage and an IT person to set it all up (and maintain it!).

A lot…

With cloud storage services like egnyte, you can now be set up with a HUGE amount of storage, accessible to everyone at your company (no matter where in the world they are) within a matter of minutes. All for about $1/day (in some cases less – in some cases more – depending on features and storage space).

Here’s a bulleted list of why cloud storage is so great:

  • Less Expensive
  • Accessible Everywhere (anywhere with a computer)
  • No Constant Management
  • Synched Between Computers
  • Constantly Backed-Up
  • No IT Costs, No Recurring Maintenance Costs
  • Security
  • Sophisticated (Yet Simple) User Controls

 

Author

Zach Katkin

Zach is the owner of a number of small businesses including Atilus. He has used many of the small business tools and tips featured on this site in order to help his company. Zach – who general doesn’t like speaking about himself in 3rd person – wants to help you – that’s right, now I’m talking to you – make your small business the best it can be using the Interweb.

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Business Web Design Guide | Zincubate

Hot! Business Web Design Guide

Atilus CEO and Florida Gulf Coast University Alumni of Distinction Zach Katkin will be offering a FREE webinar on Tuesday, August 7. Zach is an internet expert and sought out speaker on tech trends. All registered attendees will receive a free copy of his newest book, Business Web Design Guide: Everything a Business Owner Must Know To Navigate the World of Web Design.

This book covers everything you need to know to develop a website as a business owner or entrepreneur. It is the first installment of a two part series covering Web Development and Internet Marketing. The webinar is free and open to the public. Register today!

Webinar Series: Business and the Web-everything you need to build your brand (business and personal) on the web
August 7
12 p.m., Virtual

Learn practical tools for establishing a cost effective online presence that any business can implement from president and CEO of Atilus, Zach Katkin. Become familiar with different processes such as domain registration, website development, e-commerce, hosting, search engines, advertising, and social media.

Click here to register for this FREE presentation. You will also receive an advanced copy of Katkin’s book, Business Web Design Guide.

Author

Matt Visaggio

Matt is a go-getter and night-owl. Married with a little girl, he enjoys spending time with his family and sleeping in (or at least remembering what it was like….) Matt formerly worked in the public sector and earned his Master’s degree in Public Administration. He is an avid reader and spends his time pouring over technology trends and marketing solutions for small business. He is a geek at heart and lives to learn and teach.

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Egnyte for CPA’s | Zincubate

Hot! Egnyte: Your Bookkeeping Data Storage Solution

You may have seen our recent posts about Egnyte and cloud storage here on Zincubate. Cloud storage is becoming increasingly popular among businesses and Egnyte is our online storage solution. In the bookkeeping/accounting/CPA industries, data storage is significantly important and so is the choosing of a data storage company. If you’re looking outside your own servers, Egnyte is a perfect solution for your data storage needs.

EgnyteShare Financial Information Securely

When it comes to accounting, nothing is more sacred than financial statements and documents. With Egnyte, you don’t need to worry about any breaches of security. Egnyte knows the importance of your customers’ and company’s financial information and it protects your information through five awesome layers of security (check out our Egnyte security overview post here).

When you rely on sharing files over email or USB drive, you run the risk of that information falling into the wrong hands. With Egnyte, you can upload and share files with your company and be sure that the information is getting to only the person that needs it. Another added bonus is that you can set file expiration dates – this is great for time-sensitive financial data.

Hold Information – Even After It’s Gone

In accounting and bookkeeping, accidents can happen: someone shreds and important tax return accidently or an income statement is lost in records. With Egnyte, you don’t need to worry about data recovery. Administrators have the option to access files even after they’re trashed (within a certain timeframe).

Control File Access

With Egnyte, you can grant permission for certain users to have access to certain documents. Are there documents within a subfolder that you don’t need your junior accountant to see? By adding permissions and controls to folders, you can be positive that your employees are viewing what they need to view.

More Value for your Budget

Purchasing and maintaining your own servers can become expensive. Along with that, you may also need to purchase and install your own virtual private network (VPN). With Egnyte, you can alleviate some of those expenses. There are plans and prices available for every kind of company (from 5-10,000 people). Stretch your IT budget a little further using Egnyte.

For more information, take a look at our Egnyte overview post or visit www.Egnyte.com.

Author

Kristen Bachmeier

Kristen is a graduate of Florida Gulf Coast University and holds a BS in Marketing with a minor in Advertising. Kristen started as an intern for Atilus and spent two months getting caught up in all things tech. When not immersing herself in blogging and social media marketing, she likes to spend her time drinking coffee, kayaking, shopping, and going to theme parks (preferably Disney).

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Weebly Web Builder Tool | Zincubate

Hot! Weebly Web Builder Tool

Weebly is a web development tool for businesses of all sizes. The benefit of this particular FREE online tool is that you do not need much more technological proficiency than you would for Microsoft Word. It’s fast, easy, and secure.

Drag and Drop

The best feature of Weebly is that it offers you the ability to drag and drop content, images, and many other multimedia features onto the web page without knowing the ins and outs of HTML and CSS. There are hundreds of templates to choose from – once you select one, you can customize the site to suit your company’s color scheme.

Websites built with Weebly.com enable you to add a blog easily. Once the appearance of the site has been established with a template and color scheme you like, adding the blog (through clicking on the “Settings” tab and adding a new page – then selecting the blog template) is easy.  The reason that the blog is so important is because search engines crawl or catalog)websites based on the addition of new, original content. Not only that, but  search engines also catalog information based on the frequency with which it is published. The bottom line is that good, frequent additions of content are very important for you to rank for keywords in Google search results.

Cloud Hosting – Fast, Secure, Reliable

Another benefit of choosing Weebly as your web development tool is the powerful hosting that is offered to you – again, for FREE. Cloud servers ensure that your website is not down when others may be. Traditional location-based servers can be much less reliable and are more susceptible to damage and downtown when the physical location is affected (such as during a thunderstorm or natural disaster that forces an electrical outage). If you prefer to use another cloud based hosting (for use with a WordPress or Joomla website), we recommend Liquid Web. (We will discuss more some of the benefits of LiquidWeb.com in a future article, but for now it is good just to mention it for you to check it out).

Multimedia Features and the iPhone App

There are multimedia features that offer you the ability to publish videos and edit pictures. If you have some technical proficiency, you can even embed YouTube videos on your site with some simple coding. Recent developments from Weebly include an iPhone app for use when you are not in front of your computer. This feature was designed to help keep up with business world on the go.

What’s the Rub

The only downside to Weebly is that the cost for registering a domain name (you are offered a domain such as www.sample.weebly.com at no cost) through Weebly.com can be more expensive than purchasing one through www.GoDaddy.com. There is a work around in that you are able to purchase your domain name and point the DNS records to Weebly’s hosting, which allows you to save money and still enjoy all of the benefits of the simplicity that Weebly offers. Weebly is a perfect option for businesses with a smaller online marketing budget or for those entrepreneurs who would like to do it themselves. Check them out at Weebly.com.

Author

Matt Visaggio

Matt is a go-getter and night-owl. Married with a little girl, he enjoys spending time with his family and sleeping in (or at least remembering what it was like….) Matt formerly worked in the public sector and earned his Master’s degree in Public Administration. He is an avid reader and spends his time pouring over technology trends and marketing solutions for small business. He is a geek at heart and lives to learn and teach.

112 Comments

Revolutionary New Coworking Office Space | Zincubate

Hot! Venture X Coworking Offices

Brett Diamond recently gave our Zincubate Editorial Board an exclusive behind the scenes look at Venture X, a revolutionary new coworking facility in Naples, FL.

Venture X will be opening early October 2012 in the Mercato Shopping Center. This revolutionary and state of the art facility is built on the model described as “coworking,” where symbiotic member strengths are shared in a business “incubator” paradigm. What better office space could we feature on Zincubate?

David Diamond and Brett Diamond began traveling to Silicon Valley, Seattle, and New York City investing in tech startups. A few of the Startup Angels’ (the David Diamond and John DeAngelis investment firm) investments began working out of coworking spaces because they didn’t want to be trapped in a private office.
The Dream, The Innovation“We started to ask them why they did this. Soon we discovered that they were looking to enhance collaboration and a positive work environment,” explained Brett Diamond, son and co-founder of Venture X. Brett was born and raised in Naples, and his father David of Deangelis Diamond Construction has been here for more than twenty years. “After seeing a few of the cowork spaces, we knew we had to launch one back home in Naples.”

Their dream is simple and succinct: build Venture X into the central hub of entrepreneurship in all of SWFL. Already successful in business, this duo realizes that this dream will take heavy lifting.

“The most surprising thing is also the most obvious thing: the historic delay in innovation in Florida,” explained Brett, recent graduate of Florida Gulf Coast University. “Silicon Valley seems always to be way ahead of Florida when it comes to the newest technology or newest innovations. One of the most surprising things is when we try to explain the idea of coworking to people and describe Venture X – Many people have never even heard of the concept. But, after about five minutes of explaining it to them, they are excited and can’t wait for the opening. It’s surprising to see how far behind Naples and most of Florida really is with regard to technological innovation. Venture X brings that needed change to the front page of southwest Florida.”

For Zincubate’s tech-trendy readers, Brett shared some of the state of the art technology.

“We are working with US Metro and Fiber Solutions to bring in fiber optics for the fastest possible Wi-Fi with no down time. We will have six televisions installed at Venture X with different channels playing on each throughout the day (all depending on what the members want). We will have news, Venture X event information, displays for featured members, and maybe even cartoons for folks on Saturday mornings (since we’ll be open 24 hours a day, seven days a week).”

In the first year, the Diamond team hopes to have Venture X at full force. “We see Venture X being the place for entrepreneurship and innovation in southwest Florida, added Brett.

“After Naples launches, we plan to expand with locations throughout Florida, such as Tampa or Orlando.”

“We would like to see entrepreneurs throughout the entire state of Florida prosper. Technology resource hubs such as Venture X will make that increasingly possible. We want to keep business in Florida and stop encouraging startups to flee to Silicon Valley.”

Plans and Design: Behind the Scenes

Designing Venture X was one of the most important tasks for the Diamonds. They spent months researching and meeting with owners of different coworking spaces across the nation from San Francisco to New York City. They talked to these owners of similar cowork offices and asked them about the challenges they faced.

“This helped us decide what we should implement in Venture X,” shared Diamond. “More importantly, it helped show us what we needed to avoid.”

One of the things they were happy to have learned was that many people are concerned with the large open space of a “Venture X” coworking environment. “Because privacy is important, we designed an area of Venture X dedicated specifically for phone users. We are using special tall couches from Steelcase that literally trap the noise so people outside of the area can’t hear your conversation”

Comfortable Design, Productivity BoosterBrett added, “What’s equally important is that you won’t be able to hear outside conversations either.” This hearkens back to a former era where phone booths provided technology. The stuffy, dank “booths” of yesterday have become the comfortable, ergonomic “couches” of today.

“Superman would never have been able to make it off these couches,” Brett remarked. “We will have plenty of them for anyone who needs to make a call.” The Diamonds are confident that comfort and productivity can blend together effectively.

Venture X will provide a full kitchen for members to use as well as a coffee bar area to offer clients a more relaxed venue.

“At Venture X, we are more than just an office space,” explains Brett. “We are a community of like-minded entrepreneurs and individual thinkers. We are a members-only workspace and we are selective about who becomes a member. There will be classes and events after hours and on weekends to help grow our member community. Events will be offered to the public and for members’ clients to help grow their businesses. Typical offices are usually just office space, and that’s it. Traditional offices and executive suites are isolated and are designed in effect to dissuade collaboration. There is no doubt that entrepreneurs need silence to focus on work. However, studies have shown that sitting down in a closed office defeats ingenuity. It doesn’t allow for creativity and innovation.”

The Value

The cost of this type of membership is exceedingly reasonable. Venture X offers day passes for $35 a day and part-time membership for $300 a month. For entrepreneurs who need more regular attendance, they can purchase a desk membership for $500 a month. For the enlightened local firm, office memberships start at $1,450 a month. According to Brett, most traditional office spaces in Naples Florida start at around $1,100 and go as high as $2,200.

So what’s in it for our Zincubate readers? As they are a member’s only space, we love getting new applications from local entrepreneurs, businesses, and startups. They are also giving out tours and day passes to those who want a sneak peek before they open. Our friends at Venture X have even offered any Zincubate reader a FREE 24/7 Access Card, if you sign up for a desk membership before October 1st, 2012 – and it’s good for the life of your membership. That’s a $50 savings each month!

Venture X is bringing together tech entrepreneurs from all over SWFL into one location for the inaugural “Startup Battle” on October 19th-21st. Startup Battle will be 48 hours packed full of innovation, creation and fun! Each Startup Battle event begins Friday night at 6:30PM and goes until Sunday at 6:30PM. Hackers, developers, designers and entrepreneurs of all kinds have the chance to network, collaborate, and innovate while they build their new concept. Many great teams will come out of this event, but only one team wins.

“Teams, choose wisely, and let the Battle begin!”

For More information:

Email Venture X for details about Startup Battle or for tour information: contact@venturex.co. You can find them on Facebook at www.facebook.com/theventurex.

Author

Matt Visaggio

Matt is a go-getter and night-owl. Married with a little girl, he enjoys spending time with his family and sleeping in (or at least remembering what it was like….) Matt formerly worked in the public sector and earned his Master’s degree in Public Administration. He is an avid reader and spends his time pouring over technology trends and marketing solutions for small business. He is a geek at heart and lives to learn and teach.

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Quickbooks Review | Zincubate

Hot! Quickbooks Review

Quickbooks is the mid-range accounting software product offered by California-based company Intuit.com and is aimed primarily at small quickbooks mainbusiness accounting.  So, what does Quickbooks Online have to offer small business book keeping?  Probably the key advantage of Quickbooks Online is its positioning as a cloud-based application – accessed over the internet, it needs no local technical knowledge for its customers to get up and running quickly.  There is no need to install software on company servers or laptops. Customers simply register online for the account that suits their needs, login and away they go.

Quickbooks comes in different flavors, offering a range of functionality to suit a variety of needs:

  • Online Simple Start: A quick and easy option for small business bookkeeping, including functionality for invoicing, bill payment and management of expenses.  The new Collections center will show due invoices and help small businesses issue reminders.
  • Online Essentials: Adds some extra functionality to the Simple Start option, including online banking and advanced reporting, along with some new features, like, industry business trends and the company snapshot view, that gives immediate information on how the business is performing
  • Online Plus: Building on the Simple Start and the Essentials Quickbooks packages, Online Plus also offers management of inventory, the creation of purchase orders and employee time tracking.

The additional Payroll function is available for the Quickbooks Online Essentials and the Online Plus products and includes:

  • Employee payments – done in easy steps
  • An unlimited number of payroll runs each month
  • Automatic calculation of taxes

All product options for Quickbooks Online are available, too, on iPhone, Blackberry and Android, so the small business owner can be in touchquickbooks iphone with their book keeping and accounting at any time, from any location.

In terms of pricing, Quickbooks.com is competitive and there is no contract commitment and customers can cancel their account at any time with no penalties.  All prices offered by www.intuit.com include the first month free:

  • Online Simple Start: $12.95 per month
  • Online Essentials: $26.95 per month or $52.76 per month to include Payroll
  • Online Plus: $39.95 per month or $63.16 per month to include Payroll

All accounts offer a 60 day money back guarantee, so you can try Quickbooks Online with the peace of mind that if it isn’t suitable for your small business accounting needs, you have nothing to lose. For more information and to register for a 30 day free trial, please visit: www.quickbooks.com.

Author

Jan Birley

Jan holds a PhD in computing and started out in software development and IT training. She built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specializes in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100′s of articles on project-management related topics.

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A New Way to Market Through Social Media: Photo Sharing | Zincubate

Hot! A New Way to Market Through Social Media: Photo Sharing

People sharing their thoughts, tips, and knowledge online is nothing new. Blogging has been around for quite some time and has simply evolved into something bigger (or smaller if you’re talking about content) and more connected. We are now connected to each other in many ways at all times. We’ve got social communities that link people together like never before – I can find potential jobs on LinkedIn, follow my favorite celebrities on Twitter, and see updates from distant relatives on Facebook. These social networks aren’t faltering by any means, but we are beginning to see a shift in the way we share things.

Say Hello to Visual Marketing

I was reading an article about the rise of sharing images on social media outlets. People are sharing images left and right on Facebook and Twitter, and have even seen the introduction of a social network that relies solely on images: Pinterest. Content is still #1, but can a picture send a message more effectively than words? It’s clear that the sharing of photos on social networks is going to become yet another one of the ways to market a product, but will it work?

According to this article, 44% of respondents are most likely to engage with brands that post pictures more than any other media. This can be extremely beneficial for companies that are in certain industries, particularly fashion and food. I am a big fan of how Detavio Samuals, the EVP of Client Services at GlobalHue, explains imagery in social media posts. He refers to them as “movie trailers for written content.” Users can see if the post interests them or not, and move on. Starbucks

From personal experience, I’ve also noticed a difference in the way people are sharing. I sift through more pictures of my friends’ “fantastic” lives than read about them (which is fine with me). And as a consumer, I can see why companies are slowly turning their focus to sharing photos and images to connect with customers. Just today, Starbucks announced the addition of their seasonal Pumpkin Spice Latte through an image on Facebook. Seeing a picture of it made it more exciting and also made me want to go out and buy one immediately (being the Starbucks addict that I am).

Interacting With Customers Through Visual Marketing

Sharing photos online isn’t just about show-and-tell, it’s also another way to interact with your customers and keep the conversation going. For example, Coca-Cola recently uploaded a photo asking users what Coke goes with. Their answer(s)? Everything! Coach, the luxury clothing and accessory line, has also taken notice of the rise of visual marketing. To solicit writers for their Legacy Issue of Coach Magazine, the company started off with a photo share. Using imagery seems to be a great way to keep customers both engaged and informed. Social networks for business are great ways to communicate with customers – if you’ve got something to show to your customers, show it! If they like it, they’ll read it.

Do you share photos with your fans, followers, etc.? Have you noticed a difference in customer interaction? Leave your thoughts in the comments!

Author

Kristen Bachmeier

Kristen is a graduate of Florida Gulf Coast University and holds a BS in Marketing with a minor in Advertising. Kristen started as an intern for Atilus and spent two months getting caught up in all things tech. When not immersing herself in blogging and social media marketing, she likes to spend her time drinking coffee, kayaking, shopping, and going to theme parks (preferably Disney).

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Making Money out of iPhone Apps | Zincubate

Hot! Making Money out of iPhone Apps

The market for iPhone & iPad apps is huge – it is worldwide and extends to multi-millions of potential users. The problem is,Screen shot 2011-05-17 at 14.13.27 the space filled with apps competing to get noticed by that potentially huge market is now extremely crowded and is becoming more so by the day! So how does a lowly independent developer make money out of selling apps?

It is possible to help stack the odds in your favour by following the tips below:

Research what’s selling – get an understanding of what apps are hitting the top ranks in terms of revenue. Clearly there’s no point in duplicating existing apps but it’s a good starting point knowing what types of apps people are happy to part with their hard-earned money for and can be the inspiration for your own product.

Make your product high quality – it sounds obvious, but producing something that is sub-standard in terms of its look, feel RidingDiaryBannerand how it works will irritate users and won’t promote sales.  It is absolutely worth the time an effort to make your product look the best it can.

Produce a lite version to let users try before they commit to buy. $.99 might not seem like a lot of money but it’s surprising how reluctant users can be to spend under a dollar on an app that’s not proven.

Spend time and effort on your App Store info.  Describe the app well and make its key features stand right out in your blurb. It’s far better to tell users what the app will do for them and how good it will make them feel rather than a load of lengthy boring text on what it does.

Keep libraries of useful code that are tried and tested.  As your product portfolio grows, using these proven code snippets will help speed up your development in future.  Use an online tool to manage your development and keep it on track.  A good option for the independent developer is 5pm, which will let you plan out each development project, store centrally all related information, like screenshots, App Store text, code snippets, etc.

Direct App Store links are long, so create your own shorter links that will re-direct potential users directly to the App Store page for your app, for example: www.equinox-apps.com/BETests.

Build social media sites and pages for your apps to help promote them and link to them directly from your web site.  The more links people can follow to find your apps, the easier it is for them to buy.

Author

Jan Birley

Jan holds a PhD in computing and started out in software development and IT training. She built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specializes in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100′s of articles on project-management related topics.

5 Comments

  1. This has made my day. I wish all posignts were this good.

  2. If time is money you’ve made me a wealthier woman.

  3. On est bien d’accord Isabelle , le vrai danger ce sont les idées qui restent et ceux qui les portent . Il n’est effectivement pas très facile de « déboulonner » un député en place depuis longtemps .Mais le 6 Mai est déjà une étape . Est-ce une dynamique ou un simple rejet ? Il y a pas mal de postes UMP en difficulté , notamment ceux liés au gouvernement . Il faudra batailler dur pour la suite ..et c’est presque à portée ..demain !

  4. Hi, I noted that Chrome for Mac is only supported for OS X 10.5 and higher. I’m running 10.5.8, but when I downloaded and attempted to launch the App was told “This architecture is not supported.” I assume that means G5 PowerPC is not supported? Will that change in future releases, or are you committed only to the Intel platform going forward?

  5. sorry to disagree, but “trailer park lounge’s” burger blows “five guys” away. five guys is good but generic, serious lack of seasoning. trailer park’s burger is tasty as it gets with that real backyard grill finish.

Making Money out of iPhone Apps | Zincubate

Hot! Making Money out of iPhone Apps

The market for iPhone & iPad apps is huge – it is worldwide and extends to multi-millions of potential users. The problem is,Screen shot 2011-05-17 at 14.13.27 the space filled with apps competing to get noticed by that potentially huge market is now extremely crowded and is becoming more so by the day! So how does a lowly independent developer make money out of selling apps?

It is possible to help stack the odds in your favour by following the tips below:

Research what’s selling – get an understanding of what apps are hitting the top ranks in terms of revenue. Clearly there’s no point in duplicating existing apps but it’s a good starting point knowing what types of apps people are happy to part with their hard-earned money for and can be the inspiration for your own product.

Make your product high quality – it sounds obvious, but producing something that is sub-standard in terms of its look, feel RidingDiaryBannerand how it works will irritate users and won’t promote sales.  It is absolutely worth the time an effort to make your product look the best it can.

Produce a lite version to let users try before they commit to buy. $.99 might not seem like a lot of money but it’s surprising how reluctant users can be to spend under a dollar on an app that’s not proven.

Spend time and effort on your App Store info.  Describe the app well and make its key features stand right out in your blurb. It’s far better to tell users what the app will do for them and how good it will make them feel rather than a load of lengthy boring text on what it does.

Keep libraries of useful code that are tried and tested.  As your product portfolio grows, using these proven code snippets will help speed up your development in future.  Use an online tool to manage your development and keep it on track.  A good option for the independent developer is 5pm, which will let you plan out each development project, store centrally all related information, like screenshots, App Store text, code snippets, etc.

Direct App Store links are long, so create your own shorter links that will re-direct potential users directly to the App Store page for your app, for example: www.equinox-apps.com/BETests.

Build social media sites and pages for your apps to help promote them and link to them directly from your web site.  The more links people can follow to find your apps, the easier it is for them to buy.

Author

Jan Birley

Jan holds a PhD in computing and started out in software development and IT training. She built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specializes in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100′s of articles on project-management related topics.

5 Comments

  1. This has made my day. I wish all posignts were this good.

  2. If time is money you’ve made me a wealthier woman.

  3. On est bien d’accord Isabelle , le vrai danger ce sont les idées qui restent et ceux qui les portent . Il n’est effectivement pas très facile de « déboulonner » un député en place depuis longtemps .Mais le 6 Mai est déjà une étape . Est-ce une dynamique ou un simple rejet ? Il y a pas mal de postes UMP en difficulté , notamment ceux liés au gouvernement . Il faudra batailler dur pour la suite ..et c’est presque à portée ..demain !

  4. Hi, I noted that Chrome for Mac is only supported for OS X 10.5 and higher. I’m running 10.5.8, but when I downloaded and attempted to launch the App was told “This architecture is not supported.” I assume that means G5 PowerPC is not supported? Will that change in future releases, or are you committed only to the Intel platform going forward?

  5. sorry to disagree, but “trailer park lounge’s” burger blows “five guys” away. five guys is good but generic, serious lack of seasoning. trailer park’s burger is tasty as it gets with that real backyard grill finish.

37 Signals offers pay-in-advance for their customers | Zincubate

Hot! 37 Signals offers pay-in-advance for their customers

basecamp icon37signals, makers of Basecamp and its sister applications, Highrise, Backpack and Campfire have recognized that customers might want to manage their cash flow better and make their subscription payment in one go.  To satisfy this need, they have now introduced a pay-in-advance scheme for their clients, which allows clients to simplify their billing.

Customers can now pay for any and all of the 37signals application in one lump sum.  Each individual monthly payment is then taken by 37signals against that credit instead their bank account or credit card being charged each month.  When the upfront paid balance drops below a certain point, 37signals will email to let you know so you can top it up.

Setting up a lump sum payment is very simple  – customers can simply click the ‘Account’ link that appears at the top of each screen of the 37signals applications.  From there, a click on the link for the lump sum payments to add the credit.

Once an advance payment is made, customers still receive a formal invoice on a monthly basis.basecamp

37signals is one of the leading providers of collaborative software-as-a-service applications with their flagship product, Basecamp, one of the most popular online, project management subscriptions services currently on the market.  With a variety of payment packages, starting at $49 per month for 35 projects and 15Gb storage, through a mid-range option at $99 for 100 projects and 30Gb, to the top of the range account at $145 per month for unlimited project with 75Gb of storage. All offer unlimited users.  The introduction of the pay in advance facility helps 37signals customers plan ahead with their finances, an option that will be particularly welcome for smaller companies – allowing them to secure the use of an application that can be business critical at a time they know they have the finances in place.

For more information on Basecamp and its sister applications, please visit: http://basecamphq.com/

Author

Jan Birley

Jan holds a PhD in computing and started out in software development and IT training. She built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specializes in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100′s of articles on project-management related topics.

30 Comments

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