Making Money out of iPhone Apps
The market for iPhone & iPad apps is huge – it is worldwide and extends to multi-millions of potential users. The problem is, the space filled with apps competing to get noticed by that potentially huge market is now extremely crowded and is becoming more so by the day! So how does a lowly independent developer make money out of selling apps?
It is possible to help stack the odds in your favour by following the tips below:
Research what’s selling – get an understanding of what apps are hitting the top ranks in terms of revenue. Clearly there’s no point in duplicating existing apps but it’s a good starting point knowing what types of apps people are happy to part with their hard-earned money for and can be the inspiration for your own product.
Make your product high quality – it sounds obvious, but producing something that is sub-standard in terms of its look, feel and how it works will irritate users and won’t promote sales. It is absolutely worth the time an effort to make your product look the best it can.
Produce a lite version to let users try before they commit to buy. $.99 might not seem like a lot of money but it’s surprising how reluctant users can be to spend under a dollar on an app that’s not proven.
Spend time and effort on your App Store info. Describe the app well and make its key features stand right out in your blurb. It’s far better to tell users what the app will do for them and how good it will make them feel rather than a load of lengthy boring text on what it does.
Keep libraries of useful code that are tried and tested. As your product portfolio grows, using these proven code snippets will help speed up your development in future. Use an online tool to manage your development and keep it on track. A good option for the independent developer is 5pm, which will let you plan out each development project, store centrally all related information, like screenshots, App Store text, code snippets, etc.
Direct App Store links are long, so create your own shorter links that will re-direct potential users directly to the App Store page for your app, for example: www.equinox-apps.com/BETests.
Build social media sites and pages for your apps to help promote them and link to them directly from your web site. The more links people can follow to find your apps, the easier it is for them to buy.