Making Money out of iPhone Apps | Zincubate

Hot! Making Money out of iPhone Apps

The market for iPhone & iPad apps is huge – it is worldwide and extends to multi-millions of potential users. The problem is,Screen shot 2011-05-17 at 14.13.27 the space filled with apps competing to get noticed by that potentially huge market is now extremely crowded and is becoming more so by the day! So how does a lowly independent developer make money out of selling apps?

It is possible to help stack the odds in your favour by following the tips below:

Research what’s selling – get an understanding of what apps are hitting the top ranks in terms of revenue. Clearly there’s no point in duplicating existing apps but it’s a good starting point knowing what types of apps people are happy to part with their hard-earned money for and can be the inspiration for your own product.

Make your product high quality – it sounds obvious, but producing something that is sub-standard in terms of its look, feel RidingDiaryBannerand how it works will irritate users and won’t promote sales.  It is absolutely worth the time an effort to make your product look the best it can.

Produce a lite version to let users try before they commit to buy. $.99 might not seem like a lot of money but it’s surprising how reluctant users can be to spend under a dollar on an app that’s not proven.

Spend time and effort on your App Store info.  Describe the app well and make its key features stand right out in your blurb. It’s far better to tell users what the app will do for them and how good it will make them feel rather than a load of lengthy boring text on what it does.

Keep libraries of useful code that are tried and tested.  As your product portfolio grows, using these proven code snippets will help speed up your development in future.  Use an online tool to manage your development and keep it on track.  A good option for the independent developer is 5pm, which will let you plan out each development project, store centrally all related information, like screenshots, App Store text, code snippets, etc.

Direct App Store links are long, so create your own shorter links that will re-direct potential users directly to the App Store page for your app, for example: www.equinox-apps.com/BETests.

Build social media sites and pages for your apps to help promote them and link to them directly from your web site.  The more links people can follow to find your apps, the easier it is for them to buy.

Author

Jan Birley

Jan holds a PhD in computing and started out in software development and IT training. She built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specializes in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100′s of articles on project-management related topics.

5 Comments

  1. This has made my day. I wish all posignts were this good.

  2. If time is money you’ve made me a wealthier woman.

  3. On est bien d’accord Isabelle , le vrai danger ce sont les idées qui restent et ceux qui les portent . Il n’est effectivement pas très facile de « déboulonner » un député en place depuis longtemps .Mais le 6 Mai est déjà une étape . Est-ce une dynamique ou un simple rejet ? Il y a pas mal de postes UMP en difficulté , notamment ceux liés au gouvernement . Il faudra batailler dur pour la suite ..et c’est presque à portée ..demain !

  4. Hi, I noted that Chrome for Mac is only supported for OS X 10.5 and higher. I’m running 10.5.8, but when I downloaded and attempted to launch the App was told “This architecture is not supported.” I assume that means G5 PowerPC is not supported? Will that change in future releases, or are you committed only to the Intel platform going forward?

  5. sorry to disagree, but “trailer park lounge’s” burger blows “five guys” away. five guys is good but generic, serious lack of seasoning. trailer park’s burger is tasty as it gets with that real backyard grill finish.

Making Money out of iPhone Apps | Zincubate

Hot! Making Money out of iPhone Apps

The market for iPhone & iPad apps is huge – it is worldwide and extends to multi-millions of potential users. The problem is,Screen shot 2011-05-17 at 14.13.27 the space filled with apps competing to get noticed by that potentially huge market is now extremely crowded and is becoming more so by the day! So how does a lowly independent developer make money out of selling apps?

It is possible to help stack the odds in your favour by following the tips below:

Research what’s selling – get an understanding of what apps are hitting the top ranks in terms of revenue. Clearly there’s no point in duplicating existing apps but it’s a good starting point knowing what types of apps people are happy to part with their hard-earned money for and can be the inspiration for your own product.

Make your product high quality – it sounds obvious, but producing something that is sub-standard in terms of its look, feel RidingDiaryBannerand how it works will irritate users and won’t promote sales.  It is absolutely worth the time an effort to make your product look the best it can.

Produce a lite version to let users try before they commit to buy. $.99 might not seem like a lot of money but it’s surprising how reluctant users can be to spend under a dollar on an app that’s not proven.

Spend time and effort on your App Store info.  Describe the app well and make its key features stand right out in your blurb. It’s far better to tell users what the app will do for them and how good it will make them feel rather than a load of lengthy boring text on what it does.

Keep libraries of useful code that are tried and tested.  As your product portfolio grows, using these proven code snippets will help speed up your development in future.  Use an online tool to manage your development and keep it on track.  A good option for the independent developer is 5pm, which will let you plan out each development project, store centrally all related information, like screenshots, App Store text, code snippets, etc.

Direct App Store links are long, so create your own shorter links that will re-direct potential users directly to the App Store page for your app, for example: www.equinox-apps.com/BETests.

Build social media sites and pages for your apps to help promote them and link to them directly from your web site.  The more links people can follow to find your apps, the easier it is for them to buy.

Author

Jan Birley

Jan holds a PhD in computing and started out in software development and IT training. She built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specializes in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100′s of articles on project-management related topics.

5 Comments

  1. This has made my day. I wish all posignts were this good.

  2. If time is money you’ve made me a wealthier woman.

  3. On est bien d’accord Isabelle , le vrai danger ce sont les idées qui restent et ceux qui les portent . Il n’est effectivement pas très facile de « déboulonner » un député en place depuis longtemps .Mais le 6 Mai est déjà une étape . Est-ce une dynamique ou un simple rejet ? Il y a pas mal de postes UMP en difficulté , notamment ceux liés au gouvernement . Il faudra batailler dur pour la suite ..et c’est presque à portée ..demain !

  4. Hi, I noted that Chrome for Mac is only supported for OS X 10.5 and higher. I’m running 10.5.8, but when I downloaded and attempted to launch the App was told “This architecture is not supported.” I assume that means G5 PowerPC is not supported? Will that change in future releases, or are you committed only to the Intel platform going forward?

  5. sorry to disagree, but “trailer park lounge’s” burger blows “five guys” away. five guys is good but generic, serious lack of seasoning. trailer park’s burger is tasty as it gets with that real backyard grill finish.

ProofHub Launches its Browser-Based Mobile App | Zincubate

Hot! ProofHub Launches its Browser-Based Mobile App

This is a guest post by Sharon Thomson, a project manager for ProofHub. Here, she provides an overview of ProofHub’s new mobile app that will help project managers run a project from the palm of their hands.

ProofHub has just announced the launch of its new mobile web app, allowing users to use its popular online collaboration tool from any device that supports WebKit browser.

proofhub-mobile-app

The era of managing projects in your palm is here. With ProofHub’s mobile app, you can carry all your projects in your pocket! With the new mobile app, you’re able to check out important updated and work statuses by quickly browsing ProofHub’s mobile app interface. Also, you’ll also be able to check the status of multiple projects in a centralized location and be able to feel the pulse of each project throughout the entire day.

The main goal behind launching ProofHub Mobile is to allow project managers to check on important updates regarding any project at any time of the day. Quickly bounce in and out of the app to check the status of projects – no more missing out on crucial deadlines and client meetings.

With ProofHub Mobile, you’ll be able to get access to features like to-dos, milestones, discussions, and more right on your mobile device. In addition, all projects within your ProofHub account will be available in a web interface allowing users to create to-dos, set milestones, add comments, and initiate discussions.

Utilizing only the most current technologies, ProofHub Mobile will work on any device running iOS, Android, or Windows operating systems. The app is free – all you need is your existing account information (which range from $15-149 per month based on your needs). The basic package allows you to manage 10 projects at a time with storage space of 1GB with the largest package allowing you to manage unlimited projects with storage space of 80GB.

Now, with ProofHub Mobile, you’ll be able to manage multiple products from the palm of your hand with ease.

Author

Kristen Bachmeier

Kristen is a graduate of Florida Gulf Coast University and holds a BS in Marketing with a minor in Advertising. Kristen started as an intern for Atilus and spent two months getting caught up in all things tech. When not immersing herself in blogging and social media marketing, she likes to spend her time drinking coffee, kayaking, shopping, and going to theme parks (preferably Disney).

3 Comments

  1. Wow that’s great news for proofhub.com users like me. I really love this tool. Thanks Proofhub team for making such a nice tool.

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File Servers – Egnyte | Zincubate

Hot! File Servers – Egnyte

egnyteEgnyte Cloud File Server is an online service that offers the facility to upload and store documents and files allowing organizations to securely store, share and back up their critical business files and it offers the ability to work with documents in a variety of different ways giving a serious level of flexibility to its users.

How does it work? Well, you can upload individual files or multiple files in one go. You can upload using the file transfer protocol (FTP) or using the Egnyte web interface.  Documents and files can be organized into folders and folders can be bookmarked.  Bookmarked folders are then available for quick access through the Egnyte bookmarks view.  Folders can be shared amongst users and permissions can be set to offer a level of protection over stored information.

A real bonus for users is that their Egnyte storage space can, in fact, be mapped as a Windows network drive, which means that users simply see it as an integral part of their Work-based IT provision.  This does take a little technical know-how, to download the custom MapegnyteDrive app and run it locally, but really, this does all the work to get your Egnyte network drive set up and ready for use.

Egnyte offers two levels of user access:

  • Power users – these are employees of the organization and are given access to all the key features of Egnyte Cloud File Server.
  • Standard Users – these are users who are given access to the specific shared folders to which they have been given permissions through a web browser interface.

With a recent facelift to its user interface, it has introduced context sensitivity, only showing the appropriate controls for the currently selected feature, to enhance its already easy-to-use features.

So what does it cost?

Egnyte is pretty standard in its pricing structure. It offers 3 different subscription offers:

  • Group at $24.99 per month:
    • 5 employees
    • 150Gb storage space (maximum file size of 2Gb)
    • Desktop sync
    • Enterprise-class security
    • Office at $44.99 per month:
      • 10 employees
      • 1Tb storage space (no maximum file size)
      • Desktop sync
      • Enterprise-class security
      • Support for FTP
      • Enterprise at $12.99 per employee per month:
        • Unlimited employees
        • 3Tb storage space per month (no maximum file size)
        • Desktop sync
        • Enterprise-class security
        • Support for FTP
        • Plus a range of other features including integration with Salesforce.com, premium level support and audit reporting

To check Egnyte out before you commit, a free 15 day trial period is offered and you don’t need to give your credit card details for this.  For more information and to sign-up, please visit: www.egnyte.com.

 

Author

Jan Birley

Jan holds a PhD in computing and started out in software development and IT training. She built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specializes in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100′s of articles on project-management related topics.

2 Comments

Basecamp Breeze – So what is it? | Zincubate

Hot! Basecamp Breeze – So what is it?

We all know there are problems with using email as a principle method of communicating, yet we all love email!  How many of breezeus rely on distribution lists to communicate with different groups of people, whether through work or social groups?  One person leaves, another joins, the list needs updating!   Worse, maybe you refer back to an older email and copy that distribution list directly into a new email and you’re back to square one with the original list which is not the correct one!  You may send out an email to a group of people and someone with a useful reply clicks Reply instead of Reply to All so the message doesn’t reach the whole group! Add to this that, in the whole scheme of email applications, not many offer organised distribution lists.

So, maybe it’s more likely that you don’t have a recorded distribution list and you find yourself typing out each email address each time you send a mail out to a group, which can mean people get left off (it’s very easy to forget someone and the risk of this gets bigger as the group gets bigger!). It’s also very easy to mis-type an email address so the intended recipient doesn’t get the message.

There has to an easier way – and there is!  It is Basecamp Breeze.

Basecamp Breeze came into existence to solve just these problems. There are other tools around, such as, Google Groups but they can be less than straightforward to set up and manage.  So what does Basecamp Breeze offer?  Well, all group email Basecamp imageaddresses are recorded in one place so the group accesses the same list of email contacts – Fab!  Add to this that it is exceptionally easy to use and reliable and it’s very quickly proving itself to be a winner.

A Breeze email group can contain up to a maximum of 50 people, which is ample for most needs.  To set up a group Breeze email address is one time payment of $10 and it can then be used by the whole group as often as is needed with nothing further to pay, ever!

To sign up for a Basecamp Breeze email address for your group, please visit: http://basecamp.com/breeze

 

 

Author

Jan Birley

Jan holds a PhD in computing and started out in software development and IT training. She built a strong career as a project and program manager focusing on IT in the Health Service sector. Jan specializes in taking greenfield and immature services/departments to effective business-as-usual operation and is currently responsible for the delivery of clinical assessment forms into a high profile clinical system. Jan has authored 100′s of articles on project-management related topics.

5 Best Online Collaboration Tools | Zincubate | Zincubate

Hot! Five Enterprising Online Collaboration Software That Will Enable Enhanced Communication Over Projects

This is a guest post by Sharon Thomson, a project manager for ProofHub. 

Top 5 Online Collaboration Tools

Fast and accurate communication and collaboration among team members is crucial for the success of projects and plans. But traditional forms of communication like emails and telephones are unable to provide that convenience, accuracy and speed which matters a lot in management of projects. As projects need to be executed within the allocated time, budget, and resources, it is quite important for team members to communicate and collaborate fast and accurately, so they can achieve quality results in least time. So there is a grave need to adopt such enterprising tools, which will enable better communication and collaboration over projects and will render their management a more organized and smoother affair.

We are providing here five online collaboration tools that will not only enable better communication and collaboration among team members who are often dispersed around the globe, but also help them to effectively and timely execute their tasks and activities without missing them and provide quality results. So, this will enable projects getting successfully completed on time and achieving their specific objectives, thus boosting businesses’ growth and profitability.

ProofHub

This project management tool enables better and effective management over projects and plans. Through it, team members based in different locations around the world can instantly and accurately communicate and collaborate with each other over important matters and resolve them fast. They can better and timely execute their tasks through To-do’s. Tasks can be better understood, classified, managed and executed through sub-tasks and label features. Calendar helps to keep track of important milestones and events, so these can be timely conducted and achieved. Its mobile feature helps team members to connect with their projects even on the go from their mobile and contribute in them from anywhere in the world. Its Gantt chart helps to critically assess and track progress over a project.

Asana

This tool enables teams to better manage and execute their tasks. Team members’ tasks, conversations, ideas, plans and files are put together at the same place, so they can work more productively without excessively using emails for communicating and collaborating among themselves. They get better updated over various project activities happening. It improves team members’ accountability. Its calendar feature helps to keep track of time spent over tasks’ execution.

Wunderlist

This enterprising online collaboration software enables better documentation and execution of tasks through creation of to-do lists, which can be effectively shared among colleagues and friends. Big tasks can be further divided into smaller and achievable goals. Emails can be turned into actions by forwarding them further. Due dates can be set for tasks and these can be tracked through notifications. So a task does not get missed and gets completed before its deadline. Wunderlist Pro provides some extra features.

Zoho

This customer relationship management software boosts businesses’ growth by helping them to run focused campaigns, create reports, conduct surveys and undertake other beneficial activities. These improve sales and profitability and businesses can better support their customers. They can better discuss, communicate and collaborate over business matters and address them fast and convincingly. Business projects and plans can be easily formulated and executed for more rewards. This tool provides collaboration, business and productivity applications for better management and conduction of business affairs. It significantly improves businesses’ productivity.

AtTask

This tool enables better work management and team members can better communicate and collaborate through social collaboration. It organizes all kind of marketing, internal and external and client requests and enables their proper execution through centralized request management. Prioritized work lists help in scheduled and organized execution of assigned tasks. Members are kept updated about activities happening in projects through streaming updates. Customizable templates help to save executed projects in a template form which can be readily used when required, saving time and effort. Customizable dashboards help to know and track activities taking place in projects. This tool boosts project management experience and helps in timely and successful execution of projects.

These applications enable better organization and management over plans and projects and facilitate their timely and successful completion. Team members can better communicate and collaborate with each other even if they are based in different locations around the world. Even if they do not indulge in face-to-face meetings over work related matters, their efficiency does not get hampered at all. These tools let them communicate and collaborate accurately and fast, so they can address issues fast and firmly. An organization is able to save, time and costs as it need not arrange any physical meetings involving members for resolution of important matters. It need not arrange for their travel, boarding, lodging for conducting such meetings. So these do save costs and efforts. An organization need not halt its work mid way for participating in such meetings. So the smooth execution of projects and plans does not get affected in any manner.  Team members can timely execute their assigned tasks and activities and give quality output. These enterprising tools help team members to better focus on their tasks and execute them timely. Thus projects get timely accomplished within the allocated budget and resources. So businesses can boost their reputation and profitability. These tools require a serious thinking by those organizations and individuals who want their projects to be managed in a more professional and organized manner. Once they adopt these, they can feel the difference in their work and growth.

Author Bio

Sharon is a Business manager of ProofHub, a web based project management software that facilitates management of projects and helps in their faster and accurate accomplishment as per schedule. It enables the team members who are spread out in different locations in the world to collaborate over project matters. They can define, document, discuss, organize, coordinate, review and control different project matters efficiently which results in their quick resolution. With its use, organizational objectives can be achieved effectively along with the generation of intended gains and assets.

Author

Kristen Bachmeier

Kristen is a graduate of Florida Gulf Coast University and holds a BS in Marketing with a minor in Advertising. Kristen started as an intern for Atilus and spent two months getting caught up in all things tech. When not immersing herself in blogging and social media marketing, she likes to spend her time drinking coffee, kayaking, shopping, and going to theme parks (preferably Disney).

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HIPPA Approved File Server | Zincubate

Hot! HIPAA-Approved Cloud Storage Through Egnyte

Working in the medical field, nothing is more important than patient information and keeping that information private. Sharing of medical information without patient consent is a serious crime and that calls for serious repercussions. When you’re a medical professional, you sometimes need to share information with nurses, pharmacists, etc. With Egnyte, it’s easier (and more secure) to share those files and documents with peace of mind.

EgnyteCollaborate on Your Medical Treatments

In the past, medical professionals used to share patient information through email, FTP, and USB drives, but these have flaws when it comes to security. When you use Egnyte, you can share files and collaborate in real-time knowing they are safe. Using Egnyte’s security system (check out our overview of Egnyte security here). You can create folders for different patients and you can give specific users certain access. Another great feature of Egnyte’s file sharing is the ability to put an expiration on a file or link – this is great for sensitive medical information that doesn’t need to be permanently displayed.

HIPAA (The Health Insurance Portability and Accountability Act of 1996) is a federal law that restricts access to individuals’ private medical information. Egnyte is currently HIPAA-certified which will ensure that your information will be protected to the highest of standards.

More Value for your Budget

Purchasing and maintaining your own servers can become expensive. Along with that, you may also need to purchase and install your own virtual private network (VPN). With Egnyte, you can alleviate some of those expenses. There are plans and prices available for every kind of company (from 5-10,000 people). Stretch your IT budget a little further using Egnyte.

For more information, take a look at our Egnyte overview post or visit www.Egnyte.com.

Author

Kristen Bachmeier

Kristen is a graduate of Florida Gulf Coast University and holds a BS in Marketing with a minor in Advertising. Kristen started as an intern for Atilus and spent two months getting caught up in all things tech. When not immersing herself in blogging and social media marketing, she likes to spend her time drinking coffee, kayaking, shopping, and going to theme parks (preferably Disney).

9 Comments

Egnyte For Lawyers | Zincubate

Hot! Keep Your Legal Documents in the Cloud with Egnyte

As a lawyer, you probably know what it’s like to search and search through boxes of paper documents for case preparation. In most industries – especially legal – it’s extremely important to have every bit of information in order to keep things honest and clear. Going paperless might seem like a huge leap for your firm, but Egnyte can make that jump a little easier than you think.

No More Endless Searching

You’re probably been presented with an abundant amount of information for every new case you receive. Take those documents and put them into the cloud with Egnyte. When you use Egnyte, you can search for any document you need and it does the work for you. Do you ever give your legal assistants or interns the daunting task of searching through box after box for that one piece of information? You can’t replace them with Egnyte, but you can definitely free up some of their time to work on other (more useful) things!

EgnyteKeep Confidential Information – Confidential

Use Egnyte to be certain that your legal documents are safe and secure. With its five layers of security protection, you can be absolutely positive that your case information is kept completely confidential. Privacy can be a huge concern for anyone working in the legal industry, and Egnyte can ease that concern with its awesome security practices.

Have Information At All Times

Have you ever had a client or partner call and demand information from you regarding a case? Chances are, this has happened to you at one point. When you’re using Egnyte, you can have all information at your fingertips at all times. Take advantage of their mobile apps – they’re available for iPhone, iPad, Kindle Fire, and others.

More Value for your Budget

Purchasing and maintaining your own servers can become expensive. Along with that, you may also need to purchase and install your own virtual private network (VPN). With Egnyte, you can alleviate some of those expenses. There are plans and prices available for every kind of company (from 5-10,000 people). Stretch your IT budget a little further using Egnyte.

For more information, take a look at our Egnyte overview post or visit www.Egnyte.com!

Author

Kristen Bachmeier

Kristen is a graduate of Florida Gulf Coast University and holds a BS in Marketing with a minor in Advertising. Kristen started as an intern for Atilus and spent two months getting caught up in all things tech. When not immersing herself in blogging and social media marketing, she likes to spend her time drinking coffee, kayaking, shopping, and going to theme parks (preferably Disney).

4 Comments

Egnyte for Education | Zincubate

Hot! Egnyte for Education

Working online in the classroom is becoming an increasingly attractive option for education systems want to cut back on paper use while keeping productivity levels up. As an educator, you might be looking at cloud storage as an option. Egnyte is your cloud storage solution for all industries/businesses – education included.

EgnyteShare Files with Students (and Vice Versa)

Whether you’re a teacher in a high school or a graduate studies professor, sharing files online with students using Egnyte could improve communication flow and productivity with your students. Upload instructions for a new assignment or provide feedback edits on student-submitted assignments. Either way, communication is improved and you can rest assured knowing that all files are safe and available at any time.

Keep Grades & Attendance on File

As an educator, you keep records for both grades and attendance. The old days used to call for grade books and constant record keeping. Most education systems have switched to some form of online record keeping, but local servers always run the risk of failure. With Egnyte, you can be sure that your grade and attendance files are ALWAYS available (much to your students’ complaints).

Disaster Preparation

Natural disasters can happen at anytime, and you can be prepared to get back to school using Egnyte. There are often times when natural disasters cause schools to totally relocate which can cause a huge disruption in routine. Egnyte may not be able to fully eradicate that situation, but Egnyte can provide some consistency through its constant file backup. When you’re with Egnyte, you can be sure that your files and records are backed up and available anytime you need them.

More Value for your Budget

Purchasing and maintaining your own servers can become expensive. Along with that, you may also need to purchase and install your own virtual private network (VPN). With Egnyte, you can alleviate some of those expenses. There are plans and prices available for every kind of company (from 5-10,000 people). Stretch your IT budget a little further using Egnyte.

For more information, take a look at our Egnyte overview post or visit www.Egnyte.com.

 

Author

Kristen Bachmeier

Kristen is a graduate of Florida Gulf Coast University and holds a BS in Marketing with a minor in Advertising. Kristen started as an intern for Atilus and spent two months getting caught up in all things tech. When not immersing herself in blogging and social media marketing, she likes to spend her time drinking coffee, kayaking, shopping, and going to theme parks (preferably Disney).

13 Comments

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Responsive Project Management Tools | Zincubate

Hot! Is What You Have Enough – Scaling Your Project Management Tools

basecamppngThe last three years have been really good for small business owners. The rapid growth of SaaS companies like 37Signals, Freshbooks, Zoho and others means it is easier and more affordable than ever to add much needed tools to your business without spending thousands of dollars for a custom in-house solution.

Of course, by using an SaaS you are sacrificing some say over how those tools are used. With only a handful of employees and contractors, though, this is probably the least of your concerns.

But, what about when the time comes to expand and grow your business? What happens when you suddenly have too many projects to keep track of in Basecamp or when you want your CRM and project management software to be directly integrated? This is one of the biggest challenges facing small businesses and startups – how to scale without jumping into the murky depths of dangerous waters.

Our Recent Jump

To be perfectly honest, I just moved from spreadsheet to Basecamp a few months ago. I had attempted to use a project management tool a few times and it simply wasn’t necessary. But with the growth of my business and bringing in new contractors and clients, we needed something more robust than my head and Basecamp did the trick.

Don’t get me wrong – I love 37Signals and their products – but they are admittedly very simple tools. If you’ve read ReWork, Jason Fried and David Heinemeier Hansson’s blueprint for startups, you know it’s on purpose and they are well aware that, at a certain point, customers will move on to bigger tools that can scale with their needs.

That’s what happened to us and it was a tough decision. Are we ready to scale? Do we really need all these extra tools? Will I spend more time managing this than doing real work?

These were the same questions I asked before signing up for Basecamp, but even more pronounced. It turned out that the change made sense for us, so we migrated our content writing contact info out of Basecamp and Highrise and into the new service, Podio.

But how do you know it’s time – how do you know you’re ready for a move to a bigger, more feature rich SaaS – whether for project management or for your CRM, invoicing or CMS?

Remember the Purpose of Software

The goal of software is to make your life easier. Specifically, it should streamline processes and make it possible to automate things someone will do instead of you. So, if you spent the last 3 years talking to all clients and you recently hired an account manager, you need software to keep track of those communications.

Ideally, the right software will make it so that if the person you hire to do a job quits or is let go, you can plug someone else into that role with minimal training and everything they need will be right there.

At the same time, the right software will have as few “extra” features as possible. Extra boxes to check, forms to fill out and calendars to track just means less time to get real work done and much steeper learning curves that can hold back your staff. We chose Podio because it was customizable to a degree that other services were not, so we could remove all those extra boxes. Other tools are even more powerful but we didn’t need those features so we chose what worked for us.

That’s the key in selecting any SaaS for your company – finding a tool that fits your needs as perfectly as possible. There is no universal “best” project management tool or CRM – it’s all about what works for your company. So, sit down, write up a list of specific things you need YOUR software to do and then look for the option that best matches them.

It takes longer and may require more in-depth research, but the extra time is well worth it in the end.

Author

Anthony Chatfield

Anthony Chatfield is a content marketer, author, website developer and the owner of Great Leap Studios, a content-based SEO firm based in Staten Island, NY. You can read about Anthony on his personal blog at AnthonyChatfield.com or GreatLeapstudios.com

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